snow ar/vr contents
Created market-informed, interactive AR/VR content for SNOW—one of Korea’s leading camera apps—by combining global trend analysis, strategic planning, and immersive visual design.
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Researched weekly trends across global (America, Europe, India, Japan) and domestic (Korea) markets
Created insight reports to support regional content planning and user engagement strategies
Identified user behavior differences and cultural patterns to inform localized content direction
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Collaborated with the app team to align design output with business objectives and platform capabilities
Tailored content concepts to match market-specific trends and seasonal campaigns
Integrated user insights into AR/VR content roadmaps to boost app stickiness and visual appeal
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Designed interactive 3D effects, dynamic filters, and motion-responsive graphic stickers
Focused on enhancing user experience through facial recognition-based features
Developed visually engaging and immersive AR/VR assets for one of Korea’s leading camera apps
social media content design
Every post is a chance to connect.
I craft content that feels authentic, looks intentional, and speaks clearly to your audience—through planned scheduling, on-site production, and visually aligned design.
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Developed monthly content calendars aligned with marketing goals, holidays, promotions, and location-specific events. Strategically timed posts to support campaigns and audience engagement across multiple platforms.
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Visited each restaurant location to shoot custom photo and video content. Collaborated directly with chefs and managers to capture featured dishes, behind-the-scenes moments, and the unique atmosphere of each store.
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Created visually cohesive, brand-aligned content using photography, videography, and layout design. Wrote draft captions that reflected brand tone and campaign objectives, later finalized with management before scheduling via Later.
email campaign
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Planned and executed targeted email campaigns for promotions, seasonal specials, BOGO deals, holiday events, and catering promotions.
Tailored each campaign to align with marketing goals and engage over 2,400 subscribers across BC and Ontario.
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Wrote clear, engaging copy and selected compelling visuals to match each campaign’s tone and purpose. Ensured messaging was aligned with the brand voice and optimized for both mobile and desktop viewing.
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Designed clean, visually effective email layouts in Mailchimp to communicate key information at a glance. Focused on user-friendly structure to improve click-through and engagement rates.
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