snow ar/vr contents

Created market-informed, interactive AR/VR content for SNOW—one of Korea’s leading camera apps—by combining global trend analysis, strategic planning, and immersive visual design.

- Researched weekly trends across global (America, Europe, India, Japan) and domestic (Korea) markets
- Created insight reports to support regional content planning and user engagement strategies
- Identified user behavior differences and cultural patterns to inform localized content direction
- Collaborated with the app team to align design output with business objectives and platform capabilities
- Tailored content concepts to match market-specific trends and seasonal campaigns
- Integrated user insights into AR/VR content roadmaps to boost app stickiness and visual appeal
- Designed interactive 3D effects, dynamic filters, and motion-responsive graphic stickers
- Focused on enhancing user experience through facial recognition-based features
- Developed visually engaging and immersive AR/VR assets for one of Korea’s leading camera apps

@hellonori

instagram Marketing Impact Summary for Zoomak

(Aug 2024 – Aug 2025)

Grew the account from 3.5k to over 6.1K+ followers organically, leveraging a combination of launch excitement, authentic food visuals, and storytelling around Korean dining culture.
Achieved strong post performance with reels reaching up to 40K+ views, particularly during key promotions like Valentine’s cocktails, summer patio, and Korean holidays.
Established brand identity through consistent photography direction, emphasizing warm ambiance, Korean soul food, and the restaurant’s bold yet romantic energy.
Hosted over 10 local Vancouver-based influencers and content creators, generating strong user-generated content and boosting local awareness through resharing and tagging.
Designed and executed seasonal campaigns, including Liberation Day, Cherry Blossom Season, all tailored with thoughtful photo production and curated copywriting that aligned with Zoomak’s cultural narrative.

instagram Marketing Impact Summary for sawasdeethai

(jan 2025 – Aug 2025)

Achieved a growth trajectory of over 300% in monthly post and reel views, rising from 15K to 65K in four months.
Broadened visibility, with non-follower reach climbing from ~47% to ~63%, reflecting strong content discoverability.
Built organic community, adding approximately 100 new followers over the period through consistent and engaging visual storytelling..

instagram Marketing Impact Summary for baoguette

(Apl 2025 – Aug 2025)

Grew the account from ~716 to over 776 followers organically, using a combination of comfort-driven food visuals, community-focused content, and approachable storytelling..
Achieved strong post performance with reels reaching up to 6.2K views, particularly during key moments like Mother’s Day, dessert features, and iced drink launches
Established brand identity through consistent photography direction, highlighting Vietnamese home-style cooking, warm dining scenes, and heartfelt staff interactions
Executed seasonal and story-led content campaigns featuring dishes like Bánh Cuốn and Pandan Cake, supported by curated visuals and casual captioning to invite engagement.

Instagram Marketing Impact Summary for WELA

(Apr – Jul 2025)

Maintained a steady monthly reach between 5.6K–9.8K views, with non-follower discovery as high as 67%, showing strong content visibility.
Held consistent engagement and brand presence across both North Van and Downtown, with 13K followers throughout the period.
Promoted seasonal drops like the Açaí Bowl and Beetroot Salad with bright, clean visuals and reposted UGC to strengthen community ties.

@wela.eatwell

social media content design

Every post is a chance to connect.
I craft content that feels authentic, looks intentional, and speaks clearly to your audience—through planned scheduling, on-site production, and visually aligned design.

Developed monthly content calendars aligned with marketing goals, holidays, promotions, and location-specific events. Strategically timed posts to support campaigns and audience engagement across multiple platforms.
Visited each restaurant location to shoot custom photo and video content. Collaborated directly with chefs and managers to capture featured dishes, behind-the-scenes moments, and the unique atmosphere of each store.
Created visually cohesive, brand-aligned content using photography, videography, and layout design. Wrote draft captions that reflected brand tone and campaign objectives, later finalized with management before scheduling via Later.

Instagram Marketing Impact Summary (Aug 2024 – Aug 2025)

Achieved over 1.2 million total views across reels and posts over the year, with major growth spikes driven by high-performing seasonal campaigns and product feature content.
Increased followers by approximately +3,500 organically, growing the audience from ~12.5K to over 16K, with steady retention and engagement.
More than doubled reach to non-followers, ending the year with ~74% of total views coming from users not following the account, a sign of strong content discoverability and shareability.
Hosted and coordinated multiple influencer visits (including soft openings, seasonal menu previews, and launch events), which boosted visibility and brand impressions across both local and national food communities.
Produced and scheduled all content in-house, including photography, video, captions, and strategy — ensuring alignment with each Hello Nori location’s branding and audience.

May 2025
• 21,000 total post and reel views
• 48% of views came from non-followers
• Gained +51 new followers

June 2025
• 33,000 total post and reel views (+53% from May)
• 61% of views from non-followers
• Gained +23 new followers

July 2025
• 93,000 total views (+179% from June)
• 72% of views from non-followers
• Gained +35 new followers

July 26 – August 24
• 155,200 views
• 876 interactions
• +554 new followers
• 82 pieces of content shared

Last 90 Days (May 27 – Aug 24)
• 284,215 total views (0% from paid ads)
• 70% of views from non-followers
• 19,395 accounts reached (+67.7% growth)
• 79.2% of views driven by post content

April 2025
• 15K reels & post views (↑6% from March)
• 47% of views from non-followers (↑10%)
• Followers grew to 3.9K (+11)

May 2025
• 15K views
• 47% views from non-followers
• Followers grew to 3.9K (+17)

June 2025
• 25K views (+67% from May)
• 61% views from non-followers (+116%)
• Followers grew to 4K (+34)

July 2025
• 65K views (+157% from June)
• 63% views from non-followers (+168%)
• Followers grew to 4K (+45)

April 2025
• 1.5K reels & post views (↑152% from March)
• 81% of views from non-followers (↑121%)
• Followers grew to 716 (+12)

May 2025
• 6.2K views (+313% from April)
• 58% views from non-followers (↓29%)
• Followers grew to 718 (+3)

June 2025
• 3.8K views (↓39% from May)
• 58% views from non-followers (no change)
• Followers grew to 731 (+11)

July 2025
• 5.4K views (+42% from June)
• 67% views from non-followers (+15%)
• Followers grew to 776 (+45)

email campaign

Planned and executed targeted email campaigns for promotions, seasonal specials, BOGO deals, holiday events, and catering promotions.
Tailored each campaign to align with marketing goals and engage over 2,400 subscribers across BC and Ontario.
Wrote clear, engaging copy and selected compelling visuals to match each campaign’s tone and purpose. Ensured messaging was aligned with the brand voice and optimized for both mobile and desktop viewing.
Designed clean, visually effective email layouts in Mailchimp to communicate key information at a glance. Focused on user-friendly structure to improve click-through and engagement rates.